Prior to founding Hackett Consulting, Aaron Hackett worked in CPG marketing for nine years, taking advantage of the many learning opportunities Procter & Gamble had to offer.  Aaron's marketing career is defined by his broad marketing experience, which includes the strategic rigor of working on a new to the world brand, the corporate accountability of working on both billion dollar and flagship brands, and the marketing mastery of leading multicultural marketing and shopper marketing corporate efforts.

Aaron also worked four years in Engineering and IT roles.  This technical background gives him a propensity for finding ways to best apply his traditional marketing principles to the latest technologies.  Aaron holds an MBA from Stanford, an MS in Engineering from the University of Tennessee, and a BS in Engineering from the University of Texas.

In the spirit of running a lean firm, Aaron strategically partners with key area experts and independent consultants to ensure Hackett Consulting meets the needs of every client.  He strengthens these partnerships by continually interacting and collaborating with his fellow Procter & Gamble and Stanford Graduate School of Business alum.